LOGO
Holding tight to Ober Mountain's rich history and humble beginnings in the late 60’s and early 70’s, the primary logo features a custom, hand-drawn font with a retro/vintage vibe.
The “sunflake” is a combination of a snowflake and sun symbolizing the “year-round” availability of the mountain top attractions, while spending time in nature.
PRIMARY LOGO
The stacked, full color logo is the primary version of the logo.
SECONDARY LOGO
The inline, horizontal version of the logo is the secondary logo.
TERTIARY LOGO
The solo wordmark is the tertiary version of the logo.
CORRECT LOGO USAGE
The logo should always be used on appropriate background colors. The simplified white logo may be used on the brand light blue and yellow colors only.
INCORRECT LOGO USAGE
The teal logo should never be placed on backgrounds that compromise the teal color or legibility of the logo.
Other Unacceptable Usage
The logo should never appear connected to any other symbol or icon.
The logo should never be contained in a circle or other shape.
The logo colors should never be changed or altered.
The logo should never be locked up with other text or taglines.
CLEARSPACE
Proper clearspace should always be maintained. Clearspace around the logo is equal to the cap height of the "sunflake."
SCALE
Our logo is designed to scale to small sizes on print and screen. Smallest size: 100 pixels wide / 0.75 inches wide.
RGB
Best used for:
- Website Design
- Social Media
- PowerPoint Presentations
- Microsoft Word and Excel
- Videos
Usage: Anything viewed on a screen
Who needs RGB files: General use, but not appropriate for printed materials unless otherwise specified by the vendor.
File extensions: .jpg, .png, .gif
RGB colors (red, green, blue) is a common color space for digital media and is used for digital communications such as websites, emails, presentations, etc. RGB allows for a wide range of color possibilities and often does not convert directly to CMYK well. If you have a specific brand color you need to use, please refer to your brand manual to see the pre-defined color builds for each space.
CMYK
Best used for:
- Business Cards
- Stationary
- Signs
- Stickers
- Posters
- Catalogs
- Brochures
- Merchandise
- Packaging
Usage: Physically printed applications
Who needs CMYK files: Printers and Graphic Designers ONLY
Common file extensions: .jpg, .pdf, .eps
CMYK is the color process for printing that uses four color bases: cyan, magenta, yellow, and black. Unlike PMS, CMYK relies on the blending of these four colors during printing, requiring overlapping dots to create the desired color. On-screen, CMYK files can look muted because it is not intended to be viewed on the computer. However, these color values take print applications in mind, and the printed result should be as expected.