Customer Personas are robust descriptions of high-value customers who drive revenue for our business — and then go out into the world and tell their colleagues, friends, or family about how amazing we are. But how do they get to us in the first place? What is that path like? That's where Journey Mapping comes in. The Journey Mapping exercise takes the target personas who are planning their vacation to Gatlinburg and unpacks the steps they take to finally book with Ober. From consideration to purchase, what are our customers looking for and how can we improve that experience? Explore three personas and scenarios here!